Are you standing in front of your closet, wondering who you really are and how you can best express yourself? The answer lies in your personal clothing style, which reflects your personality and preferences. In this article, you'll learn how to discover and perfect your individual clothing style.
Figuring out your clothing style: Why is it so important?
Clothing style is more than just an outward expression. It's a form of self-presentation that allows you to showcase your uniqueness. Your fashion style sends signals about your personality, your preferences, and even your mood. So, it's not just what you wear, but how you wear it and why. Anna Wintour, Karl Lagerfeld , and Steve Jobs have even managed to turn their personal style into a brand .
Self-reflection: Who are you really?
Before defining your clothing style, it's crucial to know yourself and your needs well. First, consider which colors, patterns, and styles appeal to you and which outfits you feel most comfortable in. It can be helpful to determine your color type and find out which tones enhance your natural charisma. Also consider which cuts and fits flatter your figure and which materials you like to wear next to your skin.
Also reflect on which activities and hobbies are important to you, as they can strongly influence your fashion style. For example, if you lead an active lifestyle and are on the go a lot, a practical and sporty style might suit you well. On the other hand, if you love nature and a sustainable lifestyle, natural fabrics and timeless, durable designs might be just the thing for you.
Your everyday life also plays a role: Consider what demands your professional environment or special occasions place on your wardrobe. Personal values and ideas about fashion, such as sustainability, comfort, or a love of experimentation, are also important for developing your individual style. Ultimately, it's all about feeling authentic and confident in your clothes, because only then will your style truly become your personal expression.
Finding out your clothing style: The best questions and tips
Analyze your wardrobe
The first step to finding your style is to take a look at your closet. What items do you wear regularly? What's just hanging around unused? Ask yourself the following questions:
- Which colors dominate my wardrobe?
- Which cuts and materials do I prefer to wear?
- Which items of clothing do I feel particularly comfortable in?
Consciously sort through and make room for pieces that support your future style.
Find your sources of inspiration
The world of fashion offers a nearly inexhaustible wealth of inspiration that can help you discover and develop your personal style. Search fashion magazines, online platforms, or social media platforms like Instagram , Pinterest , and TikTok for outfits and trends that you like and that appeal to you. Create a digital or physical pinboard with images of looks that inspire you—be it the combination of colors, cuts, or accessories that you find exciting. This collection will help you identify patterns and preferences that can be useful in defining your own style.
Pay attention not only to celebrities or influencers, but also to the people in your immediate surroundings. Observe how friends, colleagues, or strangers dress and which outfits look particularly harmonious on them. Inspiration can lurk everywhere—be it in architecture, nature, or everyday encounters. Often, it's the small details—like a well-chosen accessory or an unexpected color combination—that can spark your creative process.
Be open to different influences and be inspired by different styles. Fashion is a living art form that is constantly evolving, and you have the freedom to choose from a wide range and create your own unique style. It's not just about following trends, but about combining them with your own personal touch and thus finding your own individual expression.
Focus on your color type
Your color type can help you tremendously in discovering which colors and styles truly suit you and enhance your natural beauty. Colors have an amazing effect on the overall look of your outfit—they can enhance your charisma, make your eyes pop, and give your complexion a healthy glow. When you wear colors that perfectly match your color type, your overall appearance appears harmonious and balanced, which positively influences your self-confidence and style.
Each color type has specific nuances that are particularly flattering and enhance your natural beauty. By choosing the right colors, you can take your outfit to the next level while always remaining stylish and authentic. Our color type guides offer you a comprehensive selection of over 100 colors specifically tailored to your color type—from clothing to accessories. You'll also receive helpful makeup recommendations that perfectly complement your look. This way, you can ensure you always choose the colors that emphasize your type and give you a radiant, fresh look.
The most important clothing styles at a glance
Each clothing style has its own character and is suited to different occasions and personalities. By exploring different styles, you'll get a better sense of what suits you and what you feel comfortable in. For example, some people are particularly drawn to classic styles, characterized by timeless cuts, high-quality materials, and a neutral color palette. Others, on the other hand, love the boho style, which captivates with flowing fabrics, playful patterns, and a natural, understated appeal.
Getting to know the different styles not only helps you choose individual pieces, but also allows you to build a wardrobe that supports you in all situations. Whether in the office, during leisure time, or at special events – by exploring your personal style, you'll find the right looks more quickly and ensure they fit your lifestyle. Ultimately, finding your style is a process that allows you to continually discover new things and authentically develop your look.

The classic style
The classic style is timeless, elegant, and emphasizes simple, well-cut clothing in subtle colors like black, white, gray, and beige. Clean lines and high-quality materials like wool, cotton, and cashmere always give the look a refined and sophisticated feel. Characteristic pieces include perfectly fitting blazers, pencil skirts, and trousers that can be combined in a variety of ways. Simple blouses, classic coats, and leather shoes are also essential elements of this style.
Accessories are used discreetly: A simple watch, pearl earrings, or a fine leather bag complete the classic look without overdoing it. This style is particularly suitable for professional occasions and people who want to make a serious and well-groomed impression, but also for more formal leisure events such as dinner parties or theater visits. A major advantage of the classic style is its longevity: Well-chosen pieces remain fashionable for years and are versatile, which also makes the style attractive in terms of sustainability.
Typical clothing items: blouses, suit trousers, loafers, blazers.
Tip: Combine classic pieces with modern accessories to refresh the look.

The casual style
The casual style is suitable for everyday wear, comfortable, and relaxed – ideal for those who value comfort and style in their everyday lives. The focus here is on comfortable clothing that is both fashionable and uncomplicated. Typical basics like jeans, T-shirts, sneakers, and knitted sweaters not only offer comfort but can also be easily combined and adapted to different situations.
Oversized shirts, comfortable sweatpants, cardigans, and lightweight jackets are also perfect for adding a casual yet stylish touch to the look. In terms of color, the casual style remains flexible and versatile: From neutral tones like white, black, beige, and gray to vibrant colors and subtle patterns, anything is possible.
Accessories like caps, backpacks, or casual bracelets can complete the outfit and add a personal touch. For cooler days, lightweight down jackets or weatherproof parkas are also popular casual additions. This style is perfect for relaxed activities, from a café visit to a stroll through town, and combines fashionable freedom with functional comfort.
Typical clothing items: jeans, T-shirts, flat shoes, oversized sweaters.

The romantic style
The romantic style is feminine and playful, focusing on delicate details that lend a soft, dreamy aura. Soft fabrics like chiffon, silk, and lace underscore the romantic look and create a light, flowing silhouette. Ruffles, flounces, and delicate embroidery are typical embellishments that lend this style its charming touch and reflect the attention to detail.
The color palette is dominated by soft pastels like pink, lavender, cream, and light blue, complemented by delicate floral patterns or polka dots, which lend the outfit a playful yet sophisticated feel. Flowing dresses, A-line skirts, and blouses with delicate puff sleeves are typical garments that characterize this style.
Accessories like pearl earrings, delicate necklaces, and headbands with subtle patterns complement the romantic look without overdoing it. Romantically decorated handbags and ballerina flats or sandals also go perfectly with it. This romantic style is ideal for special occasions like weddings, dates, or summer festivals, but is also suitable for everyday wear for anyone who feels comfortable in soft and delicate colors and wants to emphasize their feminine side. This look exudes warmth, lightness, and a touch of nostalgia and is perfect for people who love beauty and playfulness.
Typical garments: dresses, skirts, blouses with ruffles, fine fabrics such as silk and chiffon.

The boho style
The boho style, inspired by the hippie era of the 60s and 70s, combines an unconventional, freedom-loving aesthetic with natural materials and casual silhouettes. This style is characterized by relaxed, flowing clothing, warm natural tones, and a variety of playful accessories. Wide maxi dresses, fringes, and ethnic patterns are typical, giving the boho look its characteristic vibrancy and creating an effortlessly stylish overall appearance. Crochet and lace fabrics, as well as batik patterns and floral designs, are also frequently incorporated into the boho style, providing an additional touch of individuality.
Colors like olive green, earth tones, rust, mustard yellow, and warm blues dominate the palette and harmonize beautifully with the natural, relaxed vibe of the style. Layering is another key element: Loose cardigans, kimono-style tops, or flowing capes can be worn over dresses and skirts, emphasizing the airy, casual look.
Accessories also play a central role in the boho style. Long necklaces, braided belts, wide hats, large earrings, and fringed bags complete the look. Materials like leather, wood, feathers, and shells lend the accessories a natural and rustic charm. The boho style is ideal for festivals, beach vacations, or relaxed summer days and appeals to anyone who values individuality and natural beauty. With its casual elegance and cultural influences, the boho style is an expression of freedom and creativity.
Typical clothing items: maxi dresses, fringed jackets, hats, sandals.

The sporty style (athleisure)
Sporty and functional, athleisure is a style that elegantly combines activewear with everyday wear. Leggings, hoodies, and sneakers form the foundation and are often paired with stylish accessories like baseball caps, fanny packs, or high-quality sunglasses to add a fashionable touch. Athleisure combines comfort with style, creating a look that's equally suitable for the gym and everyday wear.
In addition to basics, slim-fit sweatpants, cropped tops, sports bras, and casual sweatshirts are also typical elements of this style. These are often paired with jackets or coats that add extra sophistication to the look, such as leather jackets, oversized bomber jackets, or even trench coats. The color palette ranges from neutral tones like black, gray, and white to vibrant accent colors like neon, pastels, or contrasting color blocks that add a more dynamic feel to the outfit.
The quality of the materials plays a key role in the athleisure style: High-quality, breathable fabrics such as nylon, Lycra, and cotton blends ensure a comfortable fit while remaining functional. Jewelry is usually used discreetly, such as simple earrings or delicate bracelets, to emphasize the sporty elegance of the look. The athleisure style is perfect for those who want to express their active lifestyle in a fashionable way and are looking for a look that is flexible, comfortable, and trendy at the same time—ideal for running errands, traveling, or casual gatherings with friends.
Typical clothing items: leggings, hoodies, sneakers, tank tops.
Most people find themselves in a mix of different fashion styles, adapting their clothing to their mood, occasion, and personal taste. It's important that the chosen style emphasizes their personality and expresses authenticity.
Pay attention to your well-being
Your personal style should not only be aesthetically pleasing, but also enhance your well-being. Make sure the clothes you choose are comfortable and reflect your personality. When you feel good in your clothes, you exude confidence.
Fashion style tip: Consider which materials and cuts suit you best. It's helpful to know your individual body type. Try out different textures and find out which ones feel comfortable against your skin.
Discover your style with our Capsule Wardrobe Guide
Once you've figured out your style, the next step is to optimize your closet. With a capsule wardrobe, you can create a small but versatile wardrobe that perfectly matches your style and lets you quickly find the perfect outfit every morning. Our capsule wardrobe guide will help you build your own closet step by step and save you time, money, and stress through conscious selection. Try it out and be amazed at how much easier it becomes to find the right look every day!